Life Insurance Carriers

Trusted by the Industry’s Top Carriers: Why Brokers Choose MRW LifeLink™

September 05, 20251 min read

When it comes to life insurance, trust matters. Clients want coverage from names they recognize, and brokers want to know the products they recommend are supported by financially strong carriers. That’s exactly why MRW LifeLink™ is the go-to platform for brokers—it’s backed by the top carriers in the industry.


Built on Carrier Strength and Stability

LifeLink connects brokers directly to some of the most trusted companies in the term life market, including:

  • ProtectiveProtective Classic Choice Term

  • Legal & General AmericaBanner Term

  • Pacific LifePromise Term

  • PrudentialPrudential EssentialTerm Value

  • PrincipalPrincipal Term

  • NationwideGuaranteed Level Term

  • SBLIAcceleRate


Why This Matters for Brokers

By quoting through LifeLink, you’re not just offering rates—you’re offering peace of mind. Clients know they’re choosing from carriers with proven financial stability, strong claims-paying ability, and histories of delivering on their promises.

For brokers, this means:

  • Higher closing ratios with recognizable carrier names

  • Confidence in product quality and underwriting strength

  • Broader client appeal across multiple market segments

  • Streamlined comparisons without logging into multiple portals


One Platform. Unlimited Potential.

LifeLink eliminates the hassle of juggling carrier websites by bringing the strongest names in term life insurance together in one quoting tool. With instant access to side-by-side comparisons, you can deliver transparency, trust, and speed to every client conversation.


Build Your Business with the Backing of Industry Leaders

The carriers behind LifeLink have stood the test of time. Now, you can leverage their strength to grow your business faster and more efficiently.

👉 Click below to request access and start quoting term life with the industry’s top carriers—right from one platform.

Robert joined MRW in 2024 and with extensive knowledge in marketing software, I specialize in leveraging platforms like Customer Relationship Management (CRM) systems and automation tools to drive engagement and streamline processes. Since joining MRW in 2024, I’ve successfully managed social media and e-mail campaigns, maintaining strong relationships with both current and prospective agents. My expertise allows me to effectively use marketing software to educate agents on current products, updates, and sales strategies while coordinating webinars and seminars to enhance their knowledge.

 Robby graduated with a Bachelor of Business Administration from Millsaps College in 2024, where he also served as captain of the baseball team.

Robert Vassallo

Robert joined MRW in 2024 and with extensive knowledge in marketing software, I specialize in leveraging platforms like Customer Relationship Management (CRM) systems and automation tools to drive engagement and streamline processes. Since joining MRW in 2024, I’ve successfully managed social media and e-mail campaigns, maintaining strong relationships with both current and prospective agents. My expertise allows me to effectively use marketing software to educate agents on current products, updates, and sales strategies while coordinating webinars and seminars to enhance their knowledge. Robby graduated with a Bachelor of Business Administration from Millsaps College in 2024, where he also served as captain of the baseball team.

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