How MRW LifeLink™ Is Boosting Broker Conversions by 38%

In the competitive world of life insurance, every percentage point in conversion matters. That’s why brokers using MRW LifeLink™ are paying attention—the platform is delivering an average 38% lift in conversion rates.

Why Conversions Matter for Brokers

Quoting term life insurance is only part of the job. The real challenge is turning a quote into an application and an application into a policy. Missed follow-ups, outdated tools, and slow processes can cause clients to stall—or worse, walk away.

LifeLink changes that by streamlining the entire process, from quoting to application submission.

How LifeLink Boosts Conversions

✅ Instant Quotes from Top Carriers
Clients gain confidence when they see side-by-side comparisons from industry leaders like Protective, Legal & General, Pacific Life, Prudential, Principal, Nationwide, SBLI, and Corebridge.

✅ Automated Client Follow-Up
LifeLink keeps cases moving with built-in email and text reminders—reducing delays and drop-offs.

✅ Simplified Applications
With e-signature and direct-to-carrier integration, applications get submitted faster—before a client can second-guess.

✅ Mobile-Friendly Access
Brokers can quote and submit anywhere, turning first meetings into closed cases.

The Result: A 38% Conversion Lift

Brokers using LifeLink report a 38% increase in conversion rates, meaning more quotes are turning into applications and more applications into placed business. That translates directly into higher commissions, stronger client relationships, and less wasted time.

LifeLink Turns Opportunities Into Results

In today’s market, clients expect fast answers and seamless processes. LifeLink gives brokers the edge they need to deliver both—backed by the strength of the industry’s top carriers.

👉 Click below to request access and see how LifeLink can help you boost your conversion rates by 38%.